4. Social Media 101
CONSULTANT HUB
Create Your La Bella Baskets & Gifts Facebook Page and Social Media




















To Create your Facebook Page

You will want to start your La Bella Baskets & Gifts business Facebook Page as soon as you can.

Your La Bella Baskets & Gifts business Facebook Page will be a place to interact with your customers, and a place to show off all of the beautiful gifts.

To start you will want to be logged into your PERSONAL Facebook page (your business page will never show as connected to your PERSONAL page – but you will access it from your personal page).


  • Choose –> Brand/Product –> Product/Services
–> For Brand/product name type in “La Bella Baskets & Gifts – First/Last Name, Gift Boutique Consultant

  • Check accept and continue -

  • About La Bella Baskets & Gifts – you can write anything. An example below.

  • “As a La Bella Baskets & Gifts Boutique consultant  I help find (or  build heirloom jewelry) for the  important people in your life.

  • Under description put - Order Online: www. YOURWEBSITEHERE .com This will give your fans a direct link to shop on YOUR site!

  • You can download pictures for your profile and header right from the training website.  
  • We can only use La Bella Baskets & Gifts APPROVED images for our Facebook Headers.

  • Please visit our Facebook group (SELECT PHOTOS)  To find an abundant supply of images to use for your business.

You can go to www.facebook.com/LaBellaBaskets and “share” posts from there directly to your page. You want to MAKE SURE you are “using facebook as… your business page” when you do this or it will share to your personal page. To “use facebook as” click on the little gear in the upper right when you are logged in, you will see the pages you own, including your own name listed. Just click on whichever one you are wanting to be under.Facebook

​What we CAN do with Social Media

Independent Gift Consultants are permitted and encouraged to do the following:

• Share imagery on social networking sites (via applications such as Facebook, Pinterest and Instagram, among others).

• Share La Bella Baskets & Gifts Facebook posts and add them to one’s personal Facebook page(s): www.facebook.com/LaBellaBaskets

• Tweet or re-tweet the corporate office’s Twitter Feeds.

• Share news about a great Gift Social  one just held for one’s Customer(s) and
post photos (if permitted by client to do so).

• Share news about new and/or best-selling products based on one’s personal experiences.


DO's and DON'T OF FACEBOOK MARKETING

DON'T

  • Post business content on your personal Facebook profile. It’s against Facebook policy, and frankly, just tacky to push your business content into the newsfeed of people who you are supposed to be friends with socially. Do this constantly, and expect some unfriending.


  • Add people to private Facebook groups without their consent. People want control over their own newsfeeds, and suddenly you’ve put the burden on them to leave the group they never opted-in to in the first place. I’m now the horrible awful friend that doesn’t support your business because I left a group I never asked to join. Thanks for the guilt.

  • Tag your friends on business posts on your personal page. It forces the content into the newsfeed of your friend’s friends, and is a sneaky underhanded way to expand your reach. Taking advantage of your friends in this way (especially those with large friend counts) is so underhanded, it’s almost brilliant. But if they are equally brilliant, they’ll tell you to chill out on the “Oh my gosh, this amazingly awesome thing I sell made me think of you!!” [while tagging 15 of your best friends].

  • Invite 1500 of your closest friends (or those you haven’t spoken to since 8th grade) to your Facebook Gift Social. Cattle call for jewelry, or makeup, or skin care, or nail wraps, or home decor – fun! Um, no. Expect very low responses and engagement.

  • Friend someone you haven’t talked to in forever, and immediately hit them with your fan page link. Really? You only want me for my “like”? I feel so cheap.

All this stuff is just unprofessional, makes you look desperate, and is what gives direct sales and small business people a bad rap. It’s creating relationships that are now only based on avoidance. Totally NOT the goal of Facebook and social networking, am I right? So what should you doing instead, you may ask? Read on!



DO:

  • Setup a Facebook business page. Post your business content there. Invite your peeps to come over and like your page. Send them personal messages inviting them. But by all means, do NOT send an invite to your fan page to someone you haven’t ever had an in-real-life conversation with, or someone you haven’t talked to since 8th grade. Or warm contacts under the coy veil of “we haven’t chatted in so long! Come see what I’m doing now!” It’s kinda transparent. Trust us – no one is going to buy from someone with whom they have zero social relationship.

  • Genuinely engage with your friends, and build personal reciprocity. Your true friends and family want to support your business. They really do. They just don’t want to be pressured, feel guilty, or constantly exposed to it. Trust us, they know what you sell. You don’t need to remind them every other minute.

  • Create original content that reflects your online personality and voice. Your content should follow an 80/20 rule. 20% business stuff, 80% everything else. Find your voice, cultivate your style, and use it.

  • Follow the three P’s in your 80/20 content strategy: Purposeful (useful information, tips), Personality (your own interests, humor), Promotion (your products and business).

  • Create community and personal engagement on your fan page. Give your fans a reason to come back – and guess what, it probably won’t be because of your product. They are coming back because of YOU. What do you have to offer? Your humor? Your amazing tips? Your stunning sense of fashion? Your brilliant blog posts (ahem)? :) That’s your community.


  • Invite only a small group to your Facebook Gift Socials, and follow-up each with a personal message about the exclusive event for your VIP guests. Would you invite 1500 people to your house? No. You’d invite your closest friends who you know are interested in the topic or product. And you’d make it personal for them. Carry that over to your online gift socials too.